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Yummie's . In a statement to the Times on the deal, Sandler said: "When these fine people came to me with an offer to make four movies for them, I immediately said yes for one reason and one reason only Netflix rhymes with Wet Chicks.". Peter's family founded the real estate company Harcourts International in Wellington. Beware, Millennial Forebears. Women experience climate change with disproportionate severity because our basic rights continue to be denied in varying forms around the world., Transgender Advocate, The Gendercool Project, MISSION: As an advocate for trans and non-binary equality in her community and on Capitol Hill, Stella Keating is a GenderCool Champion. 45% of Gen-Z feels represented in the diversity of the ads they see. Theyve been raised on YouTube, and theyre more interested in online celebrities than Hollywood, and more likely to listen to them. He is coauthor of A Kids Book about Climate Change. Where you'll see him next: In 2022, starring opposite Peter Dinklage in Joe Wright's adaptation of Cyrano and as B.B. The TikTok App is the most popular free app in the world. One of the most popular and highly viewed YouTube stars of 2018 with over 5.1 million subscribers, Chamberlain is part of a new type of celebrity, notable for allowing. 3 at 20% . Daryl Butler, HPs global head of marketing for Gaming Systems & Services, has a unique perspective on Gen Z, having both worked alongside them and also stood by them in social justice organizing. When we ask if they would rather spend an afternoon with their favorite Hollywood/music celebrity or their favorite online celebrity, 57% of Gen Z say online celebritywhile 68% of Millennials say Hollywood celebrity. By 2030, 30% of the global workforce will be Gen Z. Zendaya is also an outspoken advocate for womens rights, and famously pushed back against racist comments by Giuliana Rancic, which led to the announcer being dismissed from her job atE!s Fashion Police. Today's oldest teenagers were born in the early 2000s, but they love the aesthetics of the '90s. The New York Times reported that those movies would have a "similar-size budget" to a movie released in theaters. By Kofi Outlaw Do Not Sell or Share My Personal Information. 2023 Morning Consult, All Rights Reserved. The rivers and seas are filled with plastic, deserts are increasing, and animals are just disappearing. Harry Styles won Best Pop Vocal Album and Album of the Year (Image: 2023 WireImage). - Vision Critical. 1998 - 2023 Nexstar Media Inc. | All Rights Reserved. The 9 Best 'Gen Z' Clothing Stores to Shop Right Now Fashion Clothing These 9 'Gen Z' Stores Sell Insanely Cute (and Inexpensive) Clothes TikTok just inspired our next shopping spree. 94 percent own a laptop.2. All you have to do is tell me whether you consider these particular Gen Z'ers influencers or celebrities in their own right. Today, she is active on all leading social channels, brand ambassador for Invisalign, and hosts her own show on Hulu. Yet, you all come to us young people for hope? Beckett, derived from the English surname meaning "dweller near the brook," is a popular boy name among celebs, including Conan O'Brien, Melissa Etheridge, Stella McCartney, and Malcolm McDowell. However, the future is bright for Blanchard, who starred inMadeleine LEngles famed young-adult novelA Wrinkle in Time in 2018. Shop, Open In 50 years, Ill be 66 and Jeremy will be 63, Michelle says. There are varying reasons why Gen . In a recent GQ interview, Lil Nas X admitted that he was at first disappointed by this chart statistic before he realized, in amazement, Drakes my idol.. Meet the New Generation of Hollywood Power Players From Hunter Schafer to Kaia Gerber & Olivia Rodrigo Leisure Arts & Culture Inside the Gen-Z Friend Group That's Becoming Hollywood's Hottest. Jake Paul 14. In spring 2020, she launched a six-episode podcast series called Gimme the Mic, focused on elevating youth voices and perspectives. Overall, the responses to this question were incredibly fragmented. The wolf cut is a cross between a shag and a mullet that was probably popularized by Miley Cyrus, though the look can also be traced back to 1960s Jane Fonda. Example: myname@email.com. She consistently shows out on the, Click to get the latest news on your device. More crucially, the Times reported that Sandler's deal was a first for Netflix and seems to have paid off for both parties. Top editors give you the stories you want delivered right to your inbox each weekday. Millennials were most likely to name Hollywood celebrities, but when we look at the most-mentioned type of famous person by age, a clear generation gap appears: The youngest Gen Z consumers were most likely to name an online celebrity as their favorite famous person, while older Millennials were most likely to name a Hollywood celebrity. Jean-baptiste Lacroix / AFP / Getty Images. And all you can talk about is money and fairy tales of eternal economic growth. Australia's Generation Z are not that swayed by influencers and celebrities, according to reserach by YouthInsight, the research arm of Student Edge . If your child will play baseball or softball this spring, youll need to stock up on appropriate clothing and equipment. GOAL: The siblings are creating an app to collect data on plastic pollution threatening the lake. As a Gen Xer, Nadella displays the competitive edge needed to successfully manage an international corporation and maintain its relevance in a constantly changing technological world. Ron Galella, Ltd. / WireImage / Getty Images. Enjoy your free YPulse article! Benjamin - A name of Hebrew origin, meaning "son of the right hand". They see themselves as increasinglybeing called to action, both environmentally and socially. 7. Watch high school seniors open letters they wrote to themselves as middle-schoolers six years earlier. , who fabulously goes by the single moniker Zendaya, is one of the most exciting talents to emerge from Generation Z. In a survey byErnst & Young, only one in five members of Gen Z say they are interested in politics, yet at the same time, some 60% are very worried about climate change. Entire ecosystems are collapsing. Yes, the Sandman once again reigns supreme and it's probably because of nostalgia. Americans between the ages of 13 and 25 were asked their opinions of 35 film actors and 35 internet content creators. The top zip codes for movers were all in the south, but popular cities like Miami missed the list. we thought we'd show off what our fave celebs look like rocking both. Katy Perry when she was 21. Our team seeks to decolonize access by inverting the harmful approach of contemporary for-profit healthcare. And as Morning Consult's new survey illustrates, YouTubers like PewDiePie are as popular as mainstream celebrities among America's youngest consumers. As a Disney star turned hitmaker, Rodrigo has followed a markedly different and truncated pathway to maturity when compared to the rocky road traversed by her 29-year-old forebears Miley Cyrus, Selena Gomez and Demi Lovato all of whom were still signed to the Disney Music Groups squeaky-clean label Hollywood Records when they were Rodrigos age. We interviewed our tech expert, Jaime Vazquez, to learn more about accessible smart home devices. He is building a prototype for widespread application of this process. Kehlani is one of many faces of the generation that are fundamentally opposed to the notion of labels.The young singer identifies as queer and pansexual, clarifying that she is attracted to people of all gender identities. A consulting firm did a study of what Gen Z loves, and when it came to the subject of actors, The Rock was the clear favorite by a considerable margin. But this year on the Billboard charts, Grammy ballots and year-end lists a fresh front of Gen Z pop stars like Lil Nas X, Olivia Rodrigo, Chloe Bailey and the Kid Laroi have emerged and reached a critical mass. In a viral tweet, the 22-year-old Lil Nas X simply flips the gender: 12 emoji men, all pregnant, presumably by (emoji) Lil Nas X. Left to right: Tiana Day, Fabiola Blanco, Kevin Cordero, Kavya Kopparapu, Emelin Flores, and Fionn Ferreira. Zendaya Since her debut on Disney Channel in 2012, Zendaya has become one of the most famous actresses in the world. A new survey of 10,000 teenagers found that their favorite celebrity is Adam Sandler. While Marley initially launched her career at only 17, she is now a multidisciplinary artist with a recent installation called A Primordial Place that garnered critical praise. She is the granddaughter of actress Dame Kate Harcourt and Peter Harcourt. YouTube star Lilly Singh is getting her own NBC late show. When it came to album sales, Drake won this battle. The NFL is following suit with 6.5 Million . IMPACT: Artis has worked at the intersection of environmental justice and climate policy through Zero Hour, which he cofounded in 2017. Looking at the overall ranking of 13-37-year-olds favorite famous people, musician Taylor Swift tops the list, with Hollywood powerhouses Dwayne Johnson and Will Smith second and third in line. Together they are tackling the biggest challenges of our time, and finding new ways of creating real change. In Q3 of 2020, they averaged spending 4+ hours on apps per day - not including gaming time. Reporting on what you care about. While both significantly outperformed all of their tested peers, MrBeast did so by an extremely wide margin his net favorability rating was nearly double that of the next most popular content creator, Zach King (23). Morning Consult surveyed Americans between the ages of 13 and 25 about their media tastes and habits, relationships with brands and interest in sports in order to better understand where, exactly, the youngest adult generation is now taking us. She rose to fame with her work in acclaimed films like "The Greatest Showman" and "Spider-Man: No Way Home." However, she is also a philanthropist, donating to charities around the world since she was 16. Halle Bailey, who will be 21 in two weeks. MISSION: Swipe Out Hunger is a nationwide nonprofit that addresses hunger and food insecurity among college students, and has programs at more than 135 colleges. Yes, really: A new survey from Piper Sandler (no relation) of 10,000 teenagers across 44 states found that the Sandman is now teens' favorite celebrity. Her crime? Indian movies releasing in March 2023. Gen Z on social media - Quick Stats. Content, Skip to Among those celebrities who do impress Gen Z, the key names include Yibo Wang, Mi Yang, Wen Liu and Yangqianxi Yi (also known as Jackson Yee). Kevin Cordero and Fabiola Blanco have designed an app to help women get home safely. Camila Cabello 11. The fashion world loves her she has walked in the Yeezy Season 4 show and campaigned for Calvin Klein. Adut Akech 7. 2. most popular video games since its 1999 debut. GOAL:Once it is launched, the Roshe app will include a panic button linked to emergency contacts, as well as a map of safe places, safe routes, and chances to check in along the way. for an unlimited number of installs/seats/projects, worldwide, in perpetuity.-----Please Note: Reselling of the font files is NOT permitted. Charli D'Amelio Charlie D'Amelio is arguably the first TikTok influencer to become globally famous. Addison Rae - 20 years @addisonraee Los Angeles 38.3M on Instagram 81.1M on TikTok TikToker/Dancer Entertainment Bretman Rock - 22 years @bretmanrock Hawaii 16.6M followers on Instagram 8.52 subscribers on YouTube 11.6M followers on TikTok Every day, receive Savoir Flair's top articles straight to your computer or smartphone. All rights reserved. Gen Z is the most diverse generation that has ever been, which is exciting because we all know that diversity makes us stronger and better.. Keeping this in mind, the survey focused on video game characters to determine which one holds the most recognizable fame. So, to appease both generations, (hi, I'm a Gen Z/Millennial cusp baby!) According to influencer marketing stats, an average Gen Z Internet user streams video for 23 hours a week. Her quirky goth-meets-rave sensibilities have also transformed her into a style icon. They are going to be, as the familiar saying goes, the change you want to see in the world.. Gen Z is driving the most popular conversations on Twitter Gen Z comes to Twitter to learn about everything happening in the world around them - from news, to pop culture, to Internet trends - and to connect with the communities and interest groups that matter to them. Chloe Bailey has been championed by Beyonc. Pokemon Detective Pikachu is a title you can watch for free on HBO Now and HBO Go this month. Jon Kopaloff / Getty Images Advertisement 2. People are suffering. See whats possible. Gave us Adam Sandler. 40% of US consumers will be GenZers by 2020. Corporate Recruiter Average. She has an elder. Let's breakdown the data by gender and generation: Generation Z Men: YouTube (53%), Instagram (34%), and Snapchat (5%) Generation Z Women: Instagram (43%), YouTube (42%), and Facebook (4%) As Gen Zers continue to look for internet influences in more of the content they consume, Hollywood will likely continue to experiment with ways to include popular creators, either through direct collaboration or via a stylistic approach that caters to how Gen Z sees the world. Copyright 2023 HP Development Company, L.P. https://www.hp.com/webapp/wcs/stores/servlet/HPHeaderServices?storeId=10151&cb=cartStatus&callback=jQuery18308251954314816363_1459802963388&_=1459802965974, https://www.hp.com/cma/ng/lib/exceptions/privacy-banner.js, https://tracking-na.hawksearch.com/api/trackevent. Your answer will most likely vary depending on your age and the entertainment options you were exposed to. 'Rocket Boys 2. The most rewarding thing about it is the many things you can build and explore with it. To see this content for any Region, use the Content Filter. While the introduction of the laptop and the mobile phone had an enormous impact on earlier generations, Gen Z is more likely to reimagine todays digital devices and what they can do, rather than be shaped by them. Mariah Carey when she might have been 21 (Mariah Carey has never revealed her real birth year). Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers. This material may not be published, broadcast, rewritten, or redistributed. Los Angeles native Amandla Stenberg is recognized for her appearance in The Hunger Games, but she is most well-known for her political and social activism. In 2015, she became a hero to young girls everywhere when she penned an essay on Tumblr about intersectional feminism. Search, watch, and cook every single Tasty recipe and video ever - all in one place! With a direct speaking style that minces no words and spares no emotions, Thunberg is behind the biggest global movement to protest political inaction on vital climate-change issues, prompting ongoing student strikes that millions of young people have participated in. I love some Gen-Xers, but face it . Beware, Millennial Forebears. High school friends create a tech startup that aims to help women feel safer in public spaces. Theyre marked as being the most iconoclastic, inclusive, politically motivated, fashion-forward, and open-minded generation ever. response to the instability of the pandemic. We are in the beginning of a mass extinction. As they age up, theyre bringing these preferences with them, and fame will only continue to fragment. The creator list was similarly male-dominated: Just three women Emma Chamberlain, Rachell Hofstetter (better known as Valkyrae) and Gray made the top 10. (Photo courtesy of WarnerMedia). The most popular form of entertainment remains video games, with research showing 8 in 10 Gen Z individuals regularly play video games, with the average . With over 13 Million followers, the NBA share highlights of games and celebrity player cameos. That might also be why collectors are dropping thousands on kids' toys. To get you up to speed with the Gen Z-ers that you need to know, we rounded up a list of 20 Gen Z influencers that are 21 years old and younger that also happen to have the best hair. Morning Consult data shows that 45% of Gen Zers want to see creators in movies and TV shows, . Gen Zs are the new trendsetters, and for brands to remain at the top of the industry, they need to appeal to Gen Z. Yeet!". Ever a canny self-promoter, Lil Nas X captioned the tweet with a reference to Montero, his own forthcoming album, which was to be released just two weeks after Drakes. Example 2: "Did you see that throw? Meet 16 Gen Z leaders who are making an impact. I want to help people through different obstacles, Patton says. She is now starring in the TV adaptation of Bong Joon-Hos Snowpiercer. She mastered the art of writing music for all teens, not just Gen Z teens, and we love her for it. TikTok creator Addison Rae starred in Netflixs 2021 gender-swapped remake Hes All That, while Charli DAmelio was. From peripherals to personalization, tips to create the perfect gaming setup that reflects your interests and vibe. The editing style she pioneered has been so often imitated as to become the new standard. Copyright 2023 ComicBook.com. Christian - A name of Greek origin, meaning "a Christian". Reporting on what you care about. I want to make a difference and inspire people to make changes.. On August 30, the archetypal millennial Drake revealed the cover of his new album, Certified Lover Boy. Designed by the British art provocateur Damien Hirst, it depicts 12 emoji women of varying skin tones, all pregnant, presumably by (emoji?) The most popular social media networks for these two generations are currently Instagram and YouTube. Left to right: Ellyanne Wanjiku Chlystun, Zanagee Artis, Stella Keating, Michelle Muchilwa, and Jeremy Muchilwa. A new survey aimed to figure out which character Generation Z is most familiar with. Get it? And that's just the tip of the iceberg. US residents can opt out of "sales" of personal data. Lil Nas X didnt beat Drake on the Billboard album chart, but he was thrilled to be in competition with his idol. Kylian Mbapp 13. Survey conducted Nov. 2-8, 2022, among a representative sample of 1,000 U.S. Gen Zers between the ages of 13 and 25, with an unweighted margin of error of +/-3 percentage points. Theres new innovation in the world every day, and having a diverse, passionate, and informed next generation of technologists ready to solve societys problems is incredibly necessary.. And all you can talk about is money and fairy tales of eternal economic growth. *Net favorability rating is the share of respondents with a favorable opinion minus the share with an unfavorable opinion. Shahidi is half-Iranian and half-black, which makes media diversity a big issue for her. Malala Yousafzai 8. Our goal is to provide security, Blanco says. MISSION: Fionn Ferreira aims to provide access to clean, microplastic-free water and help prevent the accumulation of microplastics in the environment. Greta Thunberg 3. Keung To, one of the city's most popular record-breaking rising male singer & member of boy band Mirror, shot to stardom as the youngest winner at one of the most prestigious local music award ceremonies beginning of the year. Read Our Gen Z Coverage:Gen Z and Sports|Favorite Pro Leagues|Favorite Athletes|Sports Influencer Q&A |Social Media Usage|Preferred Online Content|Opinion on Advertising|Movie Marketing Trends|Favorite Film Franchises|Favorite Genres|Preferred Entertainment Length|Favorite Video Games|Surprising Tidbits. Since her debut on Stranger Things, she has been hard at work on the show, the fourth season of which is about to drop, but that hasnt stopped her from launching a beauty brand called Florence by Mills. Simone Biles 21. It's likely not his movies alone. As Insider's Hillary Hoffower reported, Gen Z has seized upon nostalgic trends yes, prep is back in an effort to define a new decade and as a response to the instability of the pandemic. A famous person could be a movie star, YouTuber, athlete, musician, Instagrammer, TV star, etc. With this broad definition in mind, they told us their favorite celebritiesand over 500 individuals were named. Please provide a valid e-mail address. Last month, Vice reported that A-list celebrities are now vlogging on YouTube to connect with young fans who grew up watching online content more than traditional content. It's an entirely unisex, badass cut that looks great regardless of hair texture. 10 on the top actors list, is more than six times that of the creator in the same position on the creators list (Loren Gray). Discover unique things to do, places to eat, and sights to see in the best destinations around the world with Bring Me! Youth organizers like me have ignited a global movement for climate justice because we know that the next decade is about ensuring a livable future on Earth. Celebrities Under 26 Years Old Who Are Trailblazing a New Beauty Standard. Not just for artists and athletes, achieving flow can help your brain and you do better work. Dylan Wang 4. - December 22, 2022 11:44 am EST. Were going to fix them ourselves. How dare you! Sadie Grey Strosser started photographing with a point-and-shoot digital. Traditional actors still generally have higher favorability ratings among Gen Zers than their creator counterparts, and many of them, including Johnson, Reese Witherspoon and Selena Gomez, have jumped on platforms like YouTube and TikTok to stay relevant with that audience. A new Morning Consult survey set out to determine which stars they. Gen Z is the most ethnically and racially diverse generation. We cant get enough of this inspiring young star, who is both preternaturally self-assured and unapologetically brainy. Perhaps not so coincidentally, Sandler is also a Netflix powerhouse. Born between the mid-1990s and early 2000s, Generation Z includes more than 2 billion people worldwide and holds more than $44 billion in annual purchasing power, according to a study from IBM. Olivia Rodrigo, 18, identifies as a huge Swiftie and considers her so-called mom Taylor Swifts music so formative to her own that she interpolated the piano riff from Swifts 2017 track New Years Day on 1 Step Forward, 3 Steps Back, from her debut album, Sour., But as Lil Nas X and Rodrigo have proved themselves to be not just one-hit wonders but formidable forces in the pop firmament, their relationships to their forebears have become a bit more complicated. I am hopeful that my work will improve the health and well-being of others while inspiring young inventors and scientists to make a difference.. Selah Marley is blessed with the most amazing genetics. Among actors, Tom Holland (58) and Johnny Depp (56) followed Johnson in a closer fashion. Among tested creators, James Charles (minus 38) and brothers Jake (minus 32) and Logan Paul (minus 19) earned the highest unfavorable ratings. In short: Dwayne "The Rock" Johnson is pound for pound the biggest all-around celebrity that Gen Z has known, bridging entertainment, sports, music, and even (for a brief moment of consideration) politics. Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in Purchased Regions. It should be noted that all characters make an appearance in the Super Smash Bros. video game series, which remains one of the most popular video games since its 1999 debut. Nearly one quarter (22 percent) of Gen Zs use their smartphones 10+ hours per day. Technology, of course, plays a pivotal role. Ryan Gosling when he was 21. The Oscars will air on ABC and can be streamed on ABC.com and the ABC app as well as Hulu + Live TV, YouTube TV, AT&T TV or FuboTV. IMPACT: Swipe Out Hunger has provided 300,000 meals to students in need during the pandemic, and the program has been rolled out on an additional 22 campuses. Jacob Sartorius 12. King in Baz Luhrmann's epic Elvis Presley biopic. as well as other partner offers and accept our. Wrestler-turned-movie star Dwayne Johnson earned the highest net favorability rating (65) among the former group, and YouTuber Jimmy Donaldson, better known as MrBeast, (44) took the top spot among the latter. See how a brilliant entrepreneur uses 3D printing to help others with limb differences. The game here is simple. Right on his tail is Mario with 84%, Sonic the Hedgehog with 83%, Luigi at 82%, and Kirby at 80%. The most popular form of entertainment remains video games, with research showing 8 in 10 Gen Z individuals regularly play video games, with the average player gaming over seven hours a week. 20 brands gaining Gen Z love in early 2022 Whirlpool, Lululemon, Hostess, Hertz and Old Spice are among the brands scoring with the coveted generation, according to the newest Ad Age-Harris. That's where the power of nostalgia consumption comes in. But before we dive into those, here are the 17 celebrities who received the most mentions overall: Their Top Favorite Celebrities 13-37-year-olds Taylor Swift Dwayne Johnson Will Smith Kristen Bell LeBron James Emma Watson Ariana Grande Tom Holland Shane Dawson Leonardo DiCaprio Ryan Reynolds Robert Downey Jr Nicki Minaj Lady Gaga Joseph Gordon-Levitt Actor | Inception Together they are tackling the biggest challenges of our time, and finding new ways of creating real change. IMPACT: She spearheaded the Reclaiming Our Time campaign one of the largest Black youthled environmental initiatives in years with partners including the Sierra Club, Mark Ruffalo, and Anne Hathaway. To see how every kind of famous figure stacks up against one another in the minds of Gen Z and Millennials, our most recent celebrity and influencer survey asked 13-37-year-olds, Who is your favorite famous person? Not only has she starred in major blockbuster films like the Spiderman franchise, but she's also the lead in HBO's dramatic series Euphoria. The survey also aimed to compare video game character recognition to those of notable cultural figures. Get more from YPulse with a Prime account. Gen Z V1.0 Commercial use license is a once off payment that applies to the buyer or the company they represent. Toby Canham / Getty Images Madison Beer, who is now 21. Pros: Made hip-hop music culturally popular, played a lot of video games. In the case of Dwayne "The Rock" Johnson, he exploded in popularity during the 2000s, both inside the wrestling as WWE's "The Rock" (until 2004), and on the screen in films like The Scorpion King, setting records as the highest-paid debut actor ever ($5.5 million for his first film) and going on to bolster franchises like Fast and the Furious and Jumanji, as well as numerous standalone films like Pain & Gain, Hercules, Skyscraper, Central Intelligence and more. One thing is for sure, the 2- or 3-inch difference between parting your hair on one side versus the middle of your head can truly change your whole look. Not only has she starred in major blockbuster films like the, . She is also a model signed to New Yorks Women Management modeling agency and is a passionate social activist. Yummie. Seven of the top 10 actors have played a superhero at least once in their careers. Footer, Level up your gameplay with a battle station thats uniquely yours, Tips to help your brain get into flow at work, The tech behind the worlds most customized car, How 3D printed forms make impossible architecture possible, How 3D printing is helping athletes up their game, 5 ways to create a more equitable workplace for women, Why virtual volunteering is a perfect match for hybrid work, How mother-tongue stories are bridging the literacy gap, Why uncovering Black ancestry is an act of resistance, A win for education in Africa, with support from Oprah. When we ask young consumers what public figures they trust most, 31% say YouTubersmaking them the most trusted type of celebrity, over musicians, athletes, movie stars, news anchors, and TV stars. This, it turns out, is how he wins. Support, How the new hybrid office will adapt to you, 7 emerging areas of technology to watch in 2023, How to recycle almost any household electronic device, CES 2023: 5 tech trends shaping our future, Click or use the tab key to select your country, Skip to Self care and ideas to help you live a healthier, happier life. Emma Chamberlain is one of the most talked-about Generation Z-aged influencers. On average, a gen Z'er spends 10.5 hours per day online in the UK. Sustainability as a factor. Lastly, iconic mid-2000s fashion celeb Ashley Tisdale when she was 21. Millennial superstars Taylor Swift and Drake face new competition from the generation behind them. Satya Nadella. And yet Im one of the lucky ones. Some high-profile pop mentors have actively aligned with the new brood.