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According to Herminia Ibarra, Aneeta Rattan, Anna Johnston of Satya Nadella at Microsoft: Instilling a Growth Mindset case study, Nadella Satya can use this trend to expand in adjacent areas Leadership, Organizational culture. Microsoft's competitive advantage: Has a well-established brand and reputation built over decades, which provides a strong competitive advantage. So there isn't too much money in the mobile - currently there is no company that earns even a dollar by selling operating systems. I thought it was bad enough when they dropped Band. It's far easier to hold on to customers than it is to acquire them. Satya is just like this but on steroids. Not all at once but steadily. The products they do release these days are pointless - the Surface studio is only for a niche audience, and the Surface laptop is overpriced for what it does. Walk back the decision while you still can. Allow Android app developers to publish their apps in the store just like native UWP apps but wrapped up like x86 apps are with the Project Centennial bridge. I love Windows Mobile for what it is but I am willing to give other things a shot with the caveat that I am going to very picky about the phone I get. Even within W10 product delivery it has been a mismatch of poor services - Cortana language/accent limitations, region dependencies, store credit card (cc) limitations (only cc of the region set can be used). As a famous man once said, "the evidence is incontravertible." The Universal Windows App system would be a great method for providing that frredom of choice if security is your primary concern then choose less apps and greater security choices. I will never ever buy a Microsoft product again. I haven't seen any apologists here today. Your best so far. BTW, if your two Band-2 devices were working properly when you decided to leave the Microsoft ecosystem, how much would you sell them for?. A mythical, moving target, Surface handheld device that hasn't seen the light of day yet after 4 or 5 years? They may bring out a reboot device. What was left was probably fixable to an extent. No they didn't Windows 10 has the numbers and we see new good quality apps appearing in the store on a daily basis. Mobile is small?? Apps were coming over fairly regularly and MS put a lot of energy into its Xamarin purchase and development. I've never had a any other smart phone but a Microsoft mobile OS. Good article Jason. Again, this is one of the bestarticles I read from you. Considering phones are what will power VR/AR, especially as they get more and more powerful, the desktop is not where mixed reality will reside in the long term, so Microsoft has set itself up for failure there as well. Along with this significant shift in product focus, Nadella also set expectations around how he wanted the Microsoft leadership cultureand, therefore, the culture of the organizationto shift. all running on a appstore controlled by Microsoft. Enterprise customers will also begin to leave (check out municipalities who bet on MSFT mobile) as they seek integrated solutions. I've owned Zune/Groove, WinMo 6.x, Lumia 900, 640, Yezz Billy 8, and Now Lumia 950. Their exclusivity killed windows phone. There is only one near-term way Microsoft could save mobile. "Computing is getting embedded in the real world, in a manufacturing plant, in a retail setting, in a hospital, in a farm," Nadella said. This an olive branch for the stalwarts who have been left frustrated and burnt. I hardly read Windows Central anymore either as the notifications are ***** on Android. Just give people the option. However, there are a considerable number of things missing in Android as a basic function that Windows Mobile had built in for years. Again all available in people's pockets. Seriously, Nadella is an example of the Peter Principle and MS needs new leadership that can harness the enthusiasm of their devs and customers to re-introduce Win phones and improve their offerings & quality across the board. Growing up as a young adult, all my home computer were Windows, 98- W10. But what a mistake they made by not fighting harder, longer, and with more passion to stay relevant in the mobile space. Activity Finance teams are taking on a new role - striking the balance between strategic . To hell with MS. Good luck being with being purely an enterprise OS and an office supplier. Mobile is the future, and not just for consumers. You stop doing useful things if you don't learn. Windows is a mess. On my Surface Pro 3, I like Stagelight by open labs. Now how will Microsoft stay relevant when the majority of the users dock their powerful Iphones or Android phones to a docking station and uses big scrrens and use Office software made by Apple or Goodle android. I will watch and see! When Satya Nadella took over as CEO of Microsoft in 2014, he inherited a firm fading toward irrelevance, plagued by internal fights and inertia. But there are no wow factor you put into the phone.. I am currently in the process of selling my 3 Windows Phones, XBox One, Surface Laptop and Band and I will be switching over to another OS and believe you me I will NOT be downloadiing any apps or software that is associated with Microsoft and I hope many many others follow suite. Read Satya Nadella's letter to employees; . Well by then Microsoft will either have a new mobile phone system ready or be irrelevant in the mobile business. it could run Windows 10 on ARM CPU's and run win 32 x86 Desktop PC programs MS UWP Apps and Regular apps from the Windows 10 PC Microsoft store. If Google made a Google laptop running android with similar interface to Windows. Consumers and business want a third choice or at the very least they want to be able to decide. Microsoft should build its own variant of Android in same way Amazon did with Fire OS. I was a fan of MS but the end of windows phone and the end of groove music is the end for me, MS have a story of letting people down, and I cannot make a come back to them in any future, they lose me for ever android central, here I come lol. Felt completely abandoned. "My response is very eastern: We're making great progress, but we should never be done."1 The "lost decade" Just 17 days after founder and technical whizz Bill Gates handed over the reins to Steve Ballmer in 2000, the stock market crashed. Even though I left WM almost 2 years ago, I was still using windows 10 as my daily drivers on my laptops/desktops. noun Why didn't it affect worldwide numbers at all? I honestly dont think there was anything MS could have done to get back in the game. Satya decided to scrap it. This has had to have had a big impact on Window 10 and its mobile ambitions. Here in the UK, Aviva uses an app to do just that, so safer drivers have lower insurance premiums. So the Surface and tablets can use Android Apps like an Android tablet would do. Consumers that nowadays exist around a mobile ecosystem. Admitting you made a mistake takes more integrity than continuing down the wrong path. How much have you or your company invested in Microsoft "mobile" over the last 5 years? SWOT Analysis stands for Strengths, Weaknesses, Opportunities, and Threats that Nadella Satya encounters both internally and in macro environment that it operates in. The idea Microsoft may have folded now only to bring out something better in future has merit. Were already seeingsigns ofcommon sensein Office 365, wheresubscriber-based models are so much cleaner than the messy Office + Exchange on-premises licensing story. This tactic can work on mobile by allowing Project Astoria to be resurrected. I understand security needed to be stepped up, but you all did not take a practicle view of what is truly intuitive. Should I take the bait yet again? and the world wide carriers will be afraid to deal with Microsoft smart phones under Satya Nadella's leadership. The mobile division was a money pit that was unlikely to turn a profit anytime soon (ifever); Bellifore even said that they had a PAY developers to make WP apps. It is not going to matter what they come up with in the future. Just because any phone has a big screen with a high res it does not mean it copied a Lumia! Even the iphone needed a reboot every week or two. Jumpman, jumpman, jumpman, Nadella's up to something (cloud). Just dropped us like a hot potato. It be a hobby you grew out of because u won't have a phone you need to babysit all the time like window mobile 10. I've been on Android for a year now, full time since the S8 came out. If MS has truely solved the CORE system then the Nadellas comments and the rest make sense and the development problem of a "mobile," desktop, and Social (Smart TV, IOT world) becomes trule nothing but a semantic difference in how a user interacts. Satya Nadella, Microsoft Chairman and CEO, in a session at the Annual Meeting, told Klaus Schwab, Founder and Executive Chairman, World Economic Forum, that a golden age of AI is under way and will redefine work as we know it. So, if you can't re-model or create a market, you have to figure out how to survive in the market(s) that exist and that is what Nadella has done. In fact, in our consulting firm I am the only one left with knowledge and there is no push for others to train. If you didn't have MS Office you'd be nothing be an ancient memory in anals of computer history. The economy remains fragile. With MSFT once spearheading this path it has let many of us to a cul-de-sac. LOL, the only thing worth copying from a Lumia was the camera technology. Speakers Klaus Schwab, Founder and Executive Chairman, World Economic Forum Geneva Satya Nadella, Chairman and Chief Executive Officer, Microsoft Corp. Podcast transcript Topics: Tech and Innovation Share: More episodes: md md I mean VR and AI COULD be incorporated into XBox and PC..but thats not where the market is going. Very few. Much of the above is completely theoretical. It is hard to believe but we are almost there. I ended up with a Lumia 950 running Windows 10 Mobile. If people aren't using Microsoft in their personal lives, it won't even enter their heads to use it in their commercial lives. Nothing is cast in concrete anymore, but that goes in both directions. If I am working on let's say Windows Mobile and I know it may be killed, why stay? After the 3rd, 4th 5th time they get it wrong, I'm sure you would write off that place from getting your money and time, because they clearly can't or don't care about your service. Satya Nadella and his leadership team impressively executed the significant cultural change efforts. My view is Microsoft have missed the next wave because the platform they have is peripheral to the next wave. While Mr Nadella, the CEO of Microsoft, was declared the "Person of the Year" by the Financial Times, Mr Pichai was named the CEO of Alphabet, the principal company which owns Google, of which Mr. The thing barely had any exclusive games other than the usual Halo,Forza, GOW etc and before you know if we are already on a generation refresh with the One X. All he did was avoid answers, while offering some nebulous comments that left loyal customers baffled. Thank you, Brett. MS needs to be careful about leaving its users feeling burnt and lied to. But if they were smart they would not brand it Microsoft or Windows. It is also clear that WinPhone/WinMob was a cluster-f from the day iOS was launched and WinMob 6.5 was terrible by comparison. But they seem to be blind or plain stupid OK, so he admitted it. So when it comes time to launch a new category of devices they can draw from that loyal consumer base to use their new product. Nadella needs to find a way to increase tablet sales, a device class that I suspect uses Windows Store apps on a larger per-unit scale than other form factors. Windows phones were reaching 10% market share in some markets. disappointing fourth quarter sales figure of Lumia. Android is not all that great, even though it was either that or an expensive iPhone with no way to use the MS apps by default. They would be able to access all data no matter the source, run all the same programs and share one operating system. During his four-day India visit, the Microsoft Executive Chairman and CEO had an interesting interaction with an AI at the Future Ready Technology Summit in Bengaluru on Wednesday. Courtesy of the Nadella family As we talked, I learned that Satya's deeply empathetic nature owes much to his eldest . It's clear that MS has no idea how to relate to the average consumer. HP would have felt the love and support they want and continued to develop the line in conjunction or beside the mythical Andromeda device as a more "phone like" iteration and a solid OEM partner would be there. In that space, utlizing something like AR, comes into play for people holding phones in their hand, scanning their environment. In an act of outstanding bravery, on the same stage that hosted some of Ballmer's most gruesome power performances, stood Nadella, humble and soft . And lastly taking simple things like a weekly calenders view or linked in boxes away in 8.1 and waitingb11 and 12 months to give them back is not acceptable either. Now I use a Pixel it doesn't really talk with my PC. Google assitant works pretty flawlessly responding to "OK google", unlike the inconsistentcy of "hey cortana" on my Idol. The lack of apps does not bother me because those same free apps are the feeding tubes for identity theft and loss of privacy to data mining.